
NATALIA GUIDA GIAMPIETRI
PayGas
CO-FOUNDER & COO
paygas.africa
Natalia is the Co-Founder and COO of PayGas Holding, a French-South African energy tech company that provides clean cooking gas (LPG) for low-income customers inside townships/slums through a patented cashless refilling technology by allowing customers to refill their cylinders with the gas quantity they can afford, starting from 0.5 USD: PAY AS YOU GAS™.
Headquartered in France, the company is currently active in South Africa, Brazil, Nigeria and Zambia, where after four years of operations it reached over +400 000 buying customers exclusively on pay-as-you-go. The technology and business model attracted the interest of major LPG companies and large South African food retailers, e.g. Shoprite and Pick N Pay.
Natalia has won major awards for its disruptive technology in the gas industry, such as being a key actor of the Smart Cities and sustainability for the City of Cape Town, including:
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- ENGIE Clean Cooking Challenge Award 2019
- WESGRO (Western Cape)/CAP 40:
- Smart Cities & Sustainability 2020 Award
- Entrepreneur of the Year 2020.
Brazilian born, Natalia holds a double Master degree in International Public Law at Panthéon Assas (Paris II) and Universidade Estácio de Sá (Brazil) and a Master in Management and International trade from UPEC University – Paris XII