Deena Jacob is the Co-founder, CFO of Open, a fintech startup, which offers a neobanking service for SMEs and startups. She has over 18 years of experience in building and establishing finance teams from scratch for early-stage startups. She has led teams across a broad range of functional areas like SME credit and marketing, investment research, business finance and analytics, strategic partnerships, investor relations, legal and compliance apart from end-to-end finance functions. Currently, she anchors the finance function of Open along with heading revenue and growth for the startup. Open is Asia's first neo-banking platform that helps SMEs automate their business payments, banking, and accounting functions in one unified service to help business owners focus on their core business. Previously, Deena was associated with Tapzo as the CFO, and with TaxiforSure and Zansaar.com as the Head of Finance. Deena recently won Best CFO Startup from BW CFO in August 2021. She has been a winner of CIMA (Chartered Institute of Management Accountants) Most Influential CFOs Award in 2016 and was also chosen in the top 100 CFO roll of honor by CFO India in the category management controls in 2017. Deena is also considered a think tank on topics related to financial management and has been covered by publications like Fortune and Business Today for her opinions on the Budget and other government policies. When she is not troubleshooting, she loves to travel.