NATALIA GUIDA GIAMPIETRI

PayGas

CO-FOUNDER & COO
paygas.africa

Natalia is the Co-Founder and COO of PayGas Holding, a French-South African energy tech company that provides clean cooking gas (LPG) for low-income customers inside townships/slums through a patented cashless refilling technology by allowing customers to refill their cylinders with the gas quantity they can afford, starting from 0.5 USD: PAY AS YOU GAS™.

Headquartered in France, the company is currently active in South Africa, Brazil, Nigeria and Zambia, where after four years of operations it reached over +400 000 buying customers exclusively on pay-as-you-go. The technology and business model attracted the interest of major LPG companies and large South African food retailers, e.g. Shoprite and Pick N Pay.

Natalia has won major awards for its disruptive technology in the gas industry, such as being a key actor of the Smart Cities and sustainability for the City of Cape Town, including:

    • ENGIE Clean Cooking Challenge Award 2019
    • WESGRO (Western Cape)/CAP 40:
      • Smart Cities & Sustainability 2020 Award
      • Entrepreneur of the Year 2020.

Brazilian born, Natalia holds a double Master degree in International Public Law at Panthéon Assas (Paris II) and Universidade Estácio de Sá (Brazil) and a Master in Management and International trade from UPEC University – Paris XII