Fibr AI

CO-FOUNDER & CEO
fibr.ai

Ankur (AJ) Goyal is the Co-Founder and CEO of Fibr AI, an AI-powered CRO and personalization platform transforming how websites convert traffic into revenue. Fibr was born out of AJ’s insight into the post-cookie marketing world, sparked during his golden-handcuff year after selling his previous company. When Apple announced third-party cookie deprecation, AJ knew it was a once-in-a-decade moment for disruption—and he acted fast.

Previously, AJ founded andMe, a pioneering women’s health brand that raised capital from Matrix Partners and was successfully acquired by GlobalBees (a SoftBank-backed public company also behind FirstCry). Before that, AJ led marketing and product initiatives at iconic consumer brands like Paper Boat (Sequoia-funded), Nestlé, and also worked with Fireside Ventures as an operator-intern.

He holds a B.Tech from IIT Delhi and an MBA from Stanford GSB (Class of 2017). With over a decade of deep experience across traditional, digital, and conversion marketing in both the US and India, AJ brings a rare mix of strategy, execution, and consumer instinct. His superpowers lie in growth, fundraising, and partnerships — and his passion lies in building for marketers.