Tata Passenger Electrical Mobility Limited


Mr. Vivek B Srivatsa joined Tata Motors in July 2016.

As the Head of Marketing, Sales and Service Strategy for Tata Passenger Electric Mobility Ltd., he is responsible for the creation of the brand and positioning strategy for the electric vehicle portfolio.

With over two and half decades of experience, Mr. Srivatsa has in the past, worked with Renault, Maruti Suzuki and Philips Electronics. Prior to joining Tata Motors, he was Marketing Director for Renault, Middle East. His extensive experience involves working in diverse functions across Channel Sales, Distributions, Corporate Sales, Product Management and Marketing Communications.

In his illustrious career, Mr. Srivatsa has led more than 40+ launches and has launched more than 20 Automotive Brands into the market. He has been at the forefront of consolidating brand performances and taking businesses to record levels of sales and profitability. He has also headed teams to develop several award-winning advertising campaigns and landmark launches.

Mr. Srivatsa has graduated in Electronics from Bangalore University and has done his Business Excellence program from CEDEP